Paul Gardow, founder of scale.

Websites · Online shops · Business apps

Websites that sell.
Apps that keep working.

We build high-performance websites and online shops, make you visible on Google and in AI answers – and connect everything directly to your internal apps. Every inquiry flows on automatically, all the way to a finished customer onboarding.

5.0 · 26 reviews

IT experience from Volkswagen AG·Amazon·Mercedes-Benz AMG

Flow

  1. New inquiry via the website 0.0 s
  2. Customer created in CRM 0.8 s
  3. Quote & contract sent 2.1 s
  4. Onboarding started 3.4 s

Websites, Online shops, SEO, GEO, Business apps, Process automation, Customer onboarding, Domains & DNS, Email migration, Server migration, Enterprise security

Case studies

Projects that work. Not just look good.

Real client projects, scrolled live. On desktop you see the desktop version, on your phone the mobile view. Drag the carousel or use the arrows.

Drag to rotate · Tap to select

01 / 04 · Website

Pro Gemeinsinn

Daycare & after-school care · Berlin

One provider, four facilities, one clear site: parents find the right daycare in seconds and request a place online. Applicants go straight to the open positions.

  • Website relaunch
  • Place requests
  • Recruiting
  • SEO

Website + process

Most websites end at the contact form. Ours start there.

At many companies an inquiry lands in an inbox – and then the manual work begins: retyping, following up, writing quotes, setting up accounts. We connect your website directly to your internal apps. Every inquiry is checked, handed to the right system and triggers the next steps on its own.

Runs automatically, around the clock

  1. 01

    Inquiry

    A structured form instead of free text: company, needs, timeline.

    Website
  2. 02

    Check

    Required fields, duplicate check and priority by deal value.

    Rules
  3. 03

    Handover

    Contact, company and deal land in the CRM. Your team gets notified.

    CRM · API
  4. 04

    Quote

    Created from templates, approved with one click, signed digitally.

    E-signature
  5. 05

    Onboarding

    Customer portal access, welcome email and kickoff meeting.

    Customer app
0× retyping or forwarding
24/7 accepting inquiries, even after hours
1 continuous workflow instead of five open tabs

Services

Fewer loose ends. One partner for website, visibility and software.

We deliberately sharpened our offering: everything that happens between your customer’s first click and the finished order.

  1. 01

    Websites

    Individually designed and coded, no website builder. Loads fast, works on every device and guides visitors straight to an inquiry – copy, images and structure included.

    • Design
    • Development
    • Copywriting
    • CMS
    • Accessibility
  2. 02

    High-performance online shops

    Shops that stay fast even during campaign peaks. Connected to inventory management, shipping, payment providers and accounting – so orders run through without manual work.

    • Shopify
    • Shopware
    • Headless
    • ERP integration
    • Core Web Vitals
  3. 03

    SEO

    Technically clean and strong on content: we make sure Google understands what you offer and shows you for the searches that drive revenue. Including your Google Business Profile.

    • Technical SEO
    • Content
    • Local SEO
    • Structured data
  4. 04

    GEO

    Generative Engine Optimization: more and more people ask ChatGPT, Gemini or Perplexity instead of Google. We prepare your content and data so your company gets mentioned there.

    • AI visibility
    • Entities
    • FAQ structures
    • Monitoring
  5. 05

    Business apps & custom applications

    Customer portals, internal tools and line-of-business applications at enterprise level: scalable, secure and connected to your existing systems. Built for your process – not the other way round.

    • Customer portals
    • Internal tools
    • Dashboards
    • SSO
    • APIs
  6. 06

    Process automation

    The link between everything: website, shop, CRM, ERP, calendar and accounting talk to each other. Inquiries, orders and onboarding run through automatically.

    • Integrations
    • Customer onboarding
    • Quotes
    • Notifications
  7. 07

    Migration & transfer USP

    We move your domains, DNS, mailboxes and servers for you – planned, tested and without downtime. You don’t have to worry about a thing.

    • Domains
    • DNS
    • Mailboxes
    • Servers
    • Redirects
  8. 08

    Hosting & support

    EU hosting, monitoring, backups and updates. After go-live we remain your direct contact – no ticket system, no waiting in line.

    • EU servers
    • Monitoring
    • Backups
    • Maintenance

SEO & GEO

Found on Google. Recommended by AI.

Your customers don’t just search any more, they ask. We build websites that show up in both worlds: at the top of Google and as the answer when someone asks ChatGPT for a provider.

  • Technical SEO

    Load time, clean structure, structured data and redirects that preserve your rankings.

  • Content for real questions

    Copy that answers what customers actually ask today, on Google and in chat.

  • Local visibility

    Google Business Profile and consistent company data across the key directories.

  • GEO for AI assistants

    Machine-readable content, sources and mentions so ChatGPT & co. recommend you.

ChatGPT ▾

Which electrician in Leipzig installs wallboxes and has appointments available online?

Three companies match your request. The best fit is Elektro Schubert:

certified wallbox partner, installation including registration with the grid operator, appointments bookable online.

Sources 🔗 elektro-schubert.de 2 more
Book appointment →
Ask a question … ↑

Recreated example, the business is fictional. People ask everywhere today.

Business apps

Custom software at enterprise level.

We come from the IT of Volkswagen, Amazon and Mercedes-Benz AMG. That’s where we learned how software has to be built when it carries thousands of users and can’t afford a single security gap. We bring exactly that standard to your app – at the size that fits you.

Customer portal, internal tool or dashboard: built for exactly your workflow.

Single sign-on & roles

Sign in with Microsoft or Google, two-factor authentication and fine-grained permissions per team, location and customer.

Security by design

Encrypted data, a log of every change and security checks before every release.

Scales with you

Cloud-native architecture that grows from ten to ten thousand users without a rebuild.

Integrations

APIs and webhooks to CRM, ERP, accounting, Microsoft 365 and your existing tools.

EU hosting & GDPR

Data centres in Germany and the EU, data processing agreements and deletion policies included.

No lock-in

Monitoring, backups and updates. Plus clean documentation, so you never depend on us.

Our USP: migration

Migration included. Zero downtime.

A new website often also means new DNS settings, a new server and new mailboxes. That’s exactly where many projects lose emails or the site is down for days. We handle the entire move: planned, tested and with a fallback plan. You simply keep working.

  • Domains & DNS

    Transfer to the new provider, every record carried over cleanly: A, MX, SPF, DKIM and DMARC.

  • Mailboxes

    All emails, contacts and calendars. To Microsoft 365, Google Workspace or the provider of your choice.

  • Servers & hosting

    From old hardware or shared hosting to a modern, secured environment in the EU.

  • SEO-safe redirects

    Every old address gets its new destination. Your Google rankings move with you.

Migration plan

your-company.com

Migration running
  • DNS TTL lowered TTL 300 s
  • Mailboxes synced 0  / 12
  • Website on new server Frankfurt · TLS 1.3
  • 301 redirects live 148 URLs
  • MX, SPF, DKIM, DMARC switched
  • Domain transfer completed
0 min downtime
0 lost emails
148 URLs redirected

Process

From the first call to a running system. Clear and predictable.

Book a call
  1. 1

    Intro call

    30 minutes, online

    We talk about your company, your workflows and your goals. You get an honest assessment of what’s worth doing and what isn’t.

  2. 2

    Concept & quote

    within a few days

    You see the structure, the design direction and the planned workflow. Plus a transparent quote with a clear scope.

  3. 3

    Build & integration

    in stages

    We build the website, shop or app and connect it to your systems. You see regular progress and sign off each stage.

  4. 4

    Go-live & migration

    planned, zero downtime

    We move domain, DNS, mailboxes and servers and go live. After that we stay your dedicated contact.

About us

Young team. Enterprise experience.

We grew up in the IT of Volkswagen, Amazon and Mercedes-Benz AMG, some of those years abroad. There we saw what good software can do. Today we bring exactly that to companies that want to move faster than their competition: without corporate overhead, with enterprise quality.

Paul Gardow, Founder at scale.

Paul Gardow

Founder

in

Started in 2021 alongside his corporate job at Volkswagen AG, with IT infrastructure and apps for IT operations at small businesses in Berlin. Today his focus: web development, IT security and governance.

  • IT security
  • Governance
  • Web development
  • Web design
Gustav Seifert, Solutions Engineer at scale.

Gustav Seifert

Solutions Engineer

in

After years at Mercedes-Benz AMG and Amazon he knows business processes from the inside – and where digitalisation and automation really pay off.

  • Process automation
  • Digitalisation
  • Industry know-how

+4

Specialists in our network

Programming, systems analysis, automation, SEO and GEO. A well-rehearsed team, some of us working together since 2023. That’s how we deliver even large projects from a single source.

  • 2021 founded
  • 6 people on the team
  • 5.0 ★ on Google (26)

FAQ

What companies ask us before we start.

Question not answered? Just give us a call – Paul picks up himself.

+49 151 55649405

What does a website, online shop or app from scale. cost?

That depends on the scope: number of pages, shop features, integrations and users. In the intro call we clarify what you really need. Afterwards you get a transparent quote with a clearly described scope and no hidden costs.

How long does a project take?

A company website is usually live within 4 to 6 weeks. We plan online shops and business apps in stages: a usable version goes live first, then it grows with your requirements. In the intro call you get a realistic timeline.

Do you also handle moving our domain, email and servers?

Yes, that is one of our core strengths. We take care of the domain transfer, DNS settings, moving all mailboxes including old emails, contacts and calendars, and the server migration. With a plan, testing and a fallback.

Will emails get lost or will the website go offline during the move?

No. We migrate mailboxes in advance, lower the DNS TTLs before the switch and only switch over once everything has been tested. We redirect old addresses with 301s so you don’t lose any Google rankings.

Which systems can the website be connected to?

Almost anything that has an interface: CRM systems such as HubSpot or Pipedrive, ERP and inventory management, accounting, Microsoft 365 and Google Workspace, calendars and payment providers. If there is no interface, we build one.

What is the difference between SEO and GEO?

SEO makes sure Google finds your site and ranks it high. GEO (Generative Engine Optimization) makes sure AI assistants like ChatGPT, Gemini or Perplexity know your company and recommend it. The two are closely linked, so we think about both from day one.

How secure are your business apps?

We build to the standards we know from large corporations: single sign-on, roles and permissions, encrypted data, audit logging, hosting in the EU and regular security updates. And we document everything so you don’t depend on us.

What happens after go-live?

We remain your contact: hosting, monitoring, backups, updates and further development. On request with fixed monthly terms. You reach us directly, no ticket system, no waiting in line.

Do you only work with companies in Berlin?

No. We are based in Berlin and work with companies all over Germany, Austria and Switzerland – and internationally on request. Most of it runs smoothly via video call.

Sounds like you? Let’s talk.