Key points
- GEO stands for Generative Engine Optimization: visibility in AI answers.
- Covers ChatGPT, Gemini, Perplexity, Claude and the AI answers on Google.
- It builds on machine-readable content, unambiguous company data and mentions.
- We work with entities, FAQ structures, structured data and llms.txt.
- Monitoring shows whether AI assistants mention you.
What is GEO and why does it matter now?
The question used to be: where do I rank on Google? Today customers also ask directly: “Which agency in Berlin builds online shops?” or “Which electrician in Leipzig has appointments available?”. The answer comes from an AI assistant, often with a few recommendations and their sources.
If you’re not mentioned there, you’re invisible to these customers, no matter how good your website looks. GEO, short for Generative Engine Optimization, makes sure AI assistants know your business, understand your services correctly and mention you for the right questions.
This isn’t just about big brands. For local questions in particular, assistants often name smaller businesses whose details are clear and complete online.
How we get you into AI answers
- Clarify entities: name, address, services and people are consistent and unambiguous everywhere. That way AI doesn’t confuse you with companies of the same name.
- Content for real questions: every service gets its own page with concrete answers. FAQ structures make them easy for machines to read.
- Structured data: organisation, services, FAQs and people based on schema.org.
- llms.txt: a compact profile of your business for AI assistants, just like this website has.
- Sources and mentions: directories, reviews and articles that AI assistants rely on.
- Allow crawlers: your robots.txt lets GPTBot, ClaudeBot or PerplexityBot read your site.
GEO builds on good SEO
GEO doesn’t replace SEO. Many AI assistants search the web before they answer. If you do well on Google, you’re more likely to be cited. We plan both together from the start: the technical foundation comes from SEO, the preparation for machines from GEO. If the website itself is the problem, we start with new web design.
How it works: becoming visible in AI answers
GEO is a young field. That makes a clear process all the more important:
- 01
Intro call
30 minutes on a video call. We clarify which questions your business should be mentioned for.
- 02
Baseline
We ask these questions in ChatGPT, Gemini, Perplexity and Google AI. We record who gets mentioned and which sources the answers rely on.
- 03
Data & content
Make company data consistent, write service pages and FAQs, set up structured data and llms.txt.
- 04
Strengthen sources
Entries in key directories, a well-maintained Google Business Profile and reviews.
- 05
Monitoring
We regularly check whether AI assistants mention you. Where needed, we refine.
How much does GEO optimisation cost?
The effort depends on how solid your website is technically, how many services you offer and how scattered your company data is across the web. Typical projects:
- GEO baseline across the main AI assistants
- Setup: company data, structured data, llms.txt
- Service pages and FAQs for AI answers
- Monitoring & ongoing work per month
Prices on request: every project is different, so the price depends on the scope.
Because SEO and GEO share the same foundation, we plan them together. After the intro call you get a transparent quote with no hidden costs.
Case study: Indian Crown, Leipzig
- Brand presence
- Table booking
- Guest loyalty
- SEO & GEO
For AI assistants, what counts is what they can reliably read. At Indian Crown, the menu and table reservations are right on the website, not just on the phone. That’s exactly the kind of clear information an assistant needs when someone asks for a restaurant for tonight. That’s why GEO often starts with the website itself.
Frequently asked questions
What does GEO mean?
GEO stands for Generative Engine Optimization. It covers everything that makes AI assistants like ChatGPT, Gemini or Perplexity know your business and mention it for relevant questions.
How do I get found in ChatGPT?
With unambiguous company data, content that answers concrete questions, structured data and mentions on trustworthy sites. ChatGPT searches the web for many answers. If you’re well prepared there, you’re more likely to be mentioned.
Is GEO the same as SEO?
No, but the two are closely linked. SEO makes sure Google finds your site and ranks it high. GEO makes sure AI assistants know and recommend your business. A good SEO foundation makes GEO much easier.
Can you guarantee a mention in ChatGPT?
No. The answers of AI assistants change constantly. Nobody can control them. We increase the chance of being mentioned and regularly check how it develops.
What is an llms.txt?
A simple text file in the root directory of your website. It summarises for AI assistants who you are, what you offer and where the important pages are. This website has one too, at scale.gmbh/llms.txt.
Who is GEO worth it for?
For anyone whose customers research before they buy: service providers, trades, restaurants, B2B companies and online shops. In all these areas people now also ask AI assistants for recommendations.