Case study · Elliniki · Leipzig

Win guests. And see them again.

Elliniki is a traditional Greek restaurant in central Leipzig with almost 1,900 Google reviews. We rebuilt its online presence, developed a custom table booking for the restaurant’s rooms and set up a system that keeps bringing guests back.

Elliniki: elliniki.brandbuildr.de
Elliniki on a smartphone
Client
Elliniki, Greek restaurant
Location
Leipzig, Reichsstraße 18
Services
Website relaunch, custom table booking, guest loyalty, SEO & GEO
Google
4.3 stars from almost 1,900 reviews

View website ↗

Key points

  • The website captures the atmosphere: white statues of gods, Aegean blue, warm light.
  • Food, lunch menu, bar, opening hours and directions are all at a glance.
  • Table booking is a custom solution tailored to the restaurant’s rooms and seating.
  • Guests who opt in hear about events and culinary offers and get a small birthday discount.
  • SEO and GEO make sure Elliniki shows up on Google and in AI answers when someone in Leipzig wants Greek food.

Bringing the atmosphere online

Elliniki sits at Reichsstraße 18, a few steps from the market square. Behind the dark façade are white statues of gods between wine racks, velvet in deep Aegean blue and vines growing from the ceiling. That mood should be felt on the website too.

The new site therefore uses large images, a Greek welcome and a calm, warm design. The very first screen shows opening hours, the Google rating and the way to a booking.

Home page of the Elliniki restaurant in Leipzig

Everything guests want to know before their visit

  • Food: the classics from the charcoal grill and the oven, from gyros to moussaka.
  • Lunch menu: Monday to Friday, 11 am to 3 pm, including soup and salad.
  • Bar & wine: Greek wines, ouzo and Metaxa.
  • Opening hours and directions: daily from 11 am to 11 pm, right in the centre. The Google map only loads after a click, so no data goes to Google when the page opens.
Elliniki menu: gyros, moussaka, soutzoukakia and saganaki
Elliniki website on a smartphone

A table booking that knows the restaurant

Instead of an off-the-shelf tool, we developed a custom booking solution. It is tailored to the exact venue: its rooms, tables and seating. Every booking fits the real situation, from lunch for two to the long table under the Atlas statue for family celebrations or company dinners.

Anyone who prefers to talk can still reach the team with one tap by phone or email.

Booking at Elliniki on a smartphone

Guests who come back

A restaurant lives from regulars. That is why the project includes a system that keeps in touch after the visit. Guests who opt in hear about special events and culinary offers, and they get a small discount on their birthday.

One evening becomes a reason to come back. Without consent, nobody gets a message.

Reviews as proof of trust

Almost 1,900 Google reviews are a strong argument. The website shows the overall rating and real guest quotes and links to all reviews on Google. Anyone new to Elliniki immediately sees what others think of it.

Guest reviews and Google rating on the Elliniki website

Found on Google and in AI answers

Anyone in Leipzig looking for Greek food searches on Google or asks an AI assistant. So SEO and GEO are a fixed part of the project: clear pages on food, lunch menu and directions, structured data on the restaurant and its opening hours, and facts that AI assistants can understand and cite. More on our SEO and GEO pages.

Frequently asked questions

Can a table booking be tailored to a restaurant’s rooms?

Yes. For Elliniki we developed a custom solution that knows the rooms, tables and seating. Every booking fits the real situation, even for large groups.

How does the guest loyalty system bring guests back?

Guests who have opted in receive information about special events and culinary offers and a small birthday discount. Without consent there are no messages.

What do SEO and GEO do for a restaurant?

Guests search on Google or ask AI assistants for a restaurant nearby. SEO and GEO prepare food, opening hours and location so that the restaurant is found and mentioned there.

Does this work for other restaurants too?

Yes. We tailor website, booking and guest loyalty to each restaurant, from taverna to fine dining. Another example is Indian Crown in Leipzig.